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ABOUT AHEAD OF THE CARVE
The Story
Ahead of the Carve was started in 2001 by Kiara Tanswell. When shopping for kitchen and tablewares for her own home, she felt she could never find those unique, high quality products that would set her home apart. Ahead of the Carve opened its first store in Manly in 2001, and in the first 5 years the business expanded to locations in Chatswood, North Ryde and St Ives. With demand growing into the greater Sydney region and beyond, Ahead of the Carve opened its online store in January 2019.
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We are very thankful for all our loyal customers, and are constantly seeking to partner with more reputable brands to our offering and continue our reputation as a 'one-stop shop' with exceptional customer service.
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- Kiara & the Ahead of the Carve team
TEAM
Get to Know Us
KIARA TANSWELL
Founder and Owner
Kiara is the founder of Ahead of the Carve. With her career staring in Business Management and Human Resources, Kiara started Ahead of the Carve in Manly and has been responsible for its expansion and strategic vision, recognising the demand for an online store and developing Digital Marketing and E-Commerce Teams. She started Ahead of the Carve with a vision to fill the gap in the kitchenware industry, providing a boutique experience while also carrying large name brands.
UPCOMING ACTIONS FOR AHEAD OF THE CARVE
Take a look at key goals from next quarter's Digital Marketing Plan
INCREASE WEB TRAFFICÂ FROM SOCIAL MEDIA PLATFORMS
Increase page visits by 15% in Q2
INCREASE FOLLOWERS ON INSTAGRAM AND FACEBOOK
Increase followers by 30% in Q2
INCREASE ENGAGEMENT ON SOCIAL MEDIA PLATFORMS
Increase total engagement by 40% by end of Q2
CREATE AND GROW YOUTUBE CHANNEL
Create Youtube channel and grow to 400 subscriber by end of quarter.
Achieve 300 view average across weekly posts
UPLOAD REGULAR SCHEDULED CONTENT TO SOCIAL MEDIA AND BLOG UTILISING HOOTSUITE IN Q2
Create or share content weekly across all social media platforms
RESPOND TO COMMENTS ON BLOG AND SOCIAL MEDIA PLATFORMS
Respond to comments on all platforms for the first 48 hours after posting
COMMUNITYÂ CONTRIBUTION
How we do our bit
A large part of what fulfils our staff at Ahead of the Carve is our community service. We offer staff 2 days of community service leave, on top of any company volunteering events.
We are proudly partnered with the Northern Beaches Women's Shelter, and most recently we hosted a wrapping fundraiser, collecting donations from customers as well as donating our own products to provide families for Christmas time.
